Holidaying at home in 2018

By | Category: Travel tips & opinions
Bournemouth beach

Bournemouth could be one of the beach resorts that could benefit

According to the UK holiday park operator, Away Resorts, 55% of Brits are taking their main holiday at a UK lodge or caravan park this year.

Usually about a third of all Britons holiday in the UK but that includes all types of accommodation. So why is Away Resorts confident that there will be such a massive increase in numbers staying just at camping sites and holiday parks? The survey only asked consumers who are planning to take their main holiday in the UK in 2018 according to the press release what their opinions were.

It could be that the value of the pound will put off some people from holidaying abroad. It could be Brexit; it could be any number of things that will make people stay in the UK including an improvement in standards and services. But I would find it hard to believe that there will be such a huge growth because, by now, tour operators specialising in overseas holidays would be saying that it looks like a difficult year. Currently the consensus seems to be that overall growth will be flat.

panoramic view of Blackpool

as could Blackpool

Putting that aside for one moment, the rest of the survey results suggest  that those aged from 35 – 44 and 45 – 54 are more likely to pick lodge and caravan parks the most. The appeal to those holidaying in the UK seems to be the beach as about 44% of respondents will be taking their holiday there.

Location is also important with 60% saying the local area influences their decision to book in a certain place. The accommodation was the second most important factor according to 48% of people.

The majority of holidaymakers are willing to travel over four hours to reach their destination and most will be staying for six nights. Over 43% of those having a staycation in 2018 regularly return regularly to the same location. Unsurprisingly, most respondents said they will be going away in the summer months.

When asked how much their UK holiday will cost, most respondents, 32%, said they will pay £250 – £500 per person, excluding spending money whilst only 14% of respondents saying their UK holiday will cost up to a maximum of £100 per person.

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