Tenerife sets a new record

By | Category: Travel destinations
a Tenerife beach

Tenerife wins again as the most popular destination for Britons

It will surprise no-one when I say that Tenerife is a popular destination for European holidaymakers. Nor will it amaze people when I write that the UK accounts for over a third of all the visitors to the island.

What might surprise people is the fact that the number of Britons holidaying there is still rising. Not by a lot but, nonetheless, a rise of 0.8%

Official figures released by the Tenerife Tourism Corporation show that the largest of the Canary Islands welcomed a total of 2,064,743 visitors from the UK last year, the highest number ever recorded. Given that this occurred at a time when the pound had declined against the euro making it more expensive for British holidaymakers to stay there only shows that Britons will have their holidays but that the appeal of Tenerife (and the Canary Isles in general) is certainly not decliningg but managing to compete well against cheaper destinations.

Last November, it was announced that Tenerife and the Canaries are leading a bid to maintain the freedoms between the islands and Britain post BREXIT. Mr. Carlos Alonso, President of the Tenerife Island Government, explains: “The British market remains the largest source market for the island, which is why one of our key priorities in 2018 is maintaining the fruitful relations with our British friends.”

Tenerife also saw a record performance from the Irish market in 2017, with a total of 105,431 visitors travelling to Tenerife last year, a 12.8% increase compared to 2016 and almost double the world tourism average growth figures for last year.

Overall, Tenerife welcomed a total of 5,704,047 worldwide visitors in 2017, a 1.9% increase on 2016. Whilst an increase of this number is low compared to tourism growth overall last year, Tenerife is such a magnet already that growth must be difficult to maintain. These visitors stayed for an average of 7.37 days and their total expenditure was €1,085 per person per holiday. Tenerife scored 8.8 out of 10 in 2017 by holiday makers in terms of satisfaction.

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