For a domestic break at Christmas head to…

By | Category: Travel destinations

Blencathra (with snow) near Windermere in Cumbria. Image © Cumbria Tourism

Whilst airports will be busy as people fly off next week for some warm winter sunshine, an ever-increasing number of people holiday at home.

Do they head to the milder parts of the UK and Ireland? Do they head for hotels and resorts where the Christmas spirit and good cooking is a pre-requisite as long as there is no snow to disrupt their travel? No, it seems that they head to places where winter scenes are more likely to take place.

According to booking figures issued by many of the UK’s holiday rental companies such as cottages.com, English Country Cottages and Welcome Cottages, Cumbria tops the list as home to four out of the top five towns for the break, include Keswick, Ambleside, Windermere, Troutbeck Bridge and Bowness-on-Windermere. Other towns making the list are Whitby and Hawes in North Yorkshire, Happisburgh in Norfolk, Matlock in Derbyshire and Beadnell in Northumberland.

All, as readers will have noticed, the destinations tend  (apart from Norfolk) to be in the north of England, areas which are more prone to snow or chillier weather than places in the south. And Norfolk can be pretty snowy in winter and is certainly cold. It looks as though the companies concerned have a large slice of a market that prefers to head for places where they think that the destinations are more likely to provide a more Christmassy feel.

There are no Scottish or Welsh locations probably because the companies named concentrate on the English market. But why are places in Cornwall, Devon, Isle of Wight or warmer destinations not making an appearance?

From looking at the booking data it appears that those properties with a Christmas tree are attracting 12% higher occupancy rates and those with a hot tub are attracting 44% more than average. Are hot tubs Christmassy? My argument may just have gone out the window.

The feature with the highest rate above average is a property able to sleep twelve or more people. Bookings at these properties are 74% above the average. Could these be families enjoying Christmas with near relations like grandparents and aunts and uncles? Or they just friends getting away from a break? The booking data doesn’t say

If you enjoyed this post, please consider subscribing to the RSS feed to have future articles delivered to your feed reader.
Tags: , , , ,