Britons returning to Egypt

By | Category: Travel destinations

El Gouna – an increasingly popular destination for Britons

I mentioned a few weeks ago that UK holidaymaker numbers to Egypt had been on the rise. We might not be able to travel to Sharm El Sheikh because of the Foreign & Common wealth advice rendering most travel insurance policies invalid if you do travel there but other resorts have been filling in for Sharm. In particular Hurghada and Marsa Alam have been seeing more people.

Now that the upturn is underway, Egypt is to launch a new campaign in the UK to build on that upturn. The country is an all-year round destination combing culture and heritage (Cairo/Luxor/Alexandria for example), beaches and sea (Hurghada, Marsa Alam, Soma Bay, El Gouna are just the names of a few) and the desert in the south of the country.

In the first six months of 2017, UK visitor numbers rose by 25% but this was from a fairly low base compared to the huge numbers that holidayed in Egypt a few years ago. Overall visitor numbers from all places rose by more than 50% year-on-year.

The new campaign, which will start at the beginning of 2018,  will primarily showcase

The beachfront city of Hurghada with its markets, nightlife and yacht-lined marinas alongside the resorts, restaurants and boutiques. For those seeking a quitter  life, Hurghada is bordered to the north and south by resort bays such as El Gouna, Sahl Hashish, Makadi Bay and Soma Bay that offer private beaches and an array of water sports and activities including snorkelling and diving.

Marsa Alam on the south western shore of the Red Sea will also feature. It offers a similar array of sand and sea experiences in a more remote, untouched location and is ideally located for snorkelling and swimming with dolphins, though still within a few hours’ drive of the ancient city of Luxor for those that want to take in some history anf for those interested in for desert safaris.

With a recent Office of National Statistics report showing Brits are rejecting fortnightly holidays for week-long, mid-haul destinations instead, year-round destinations such as Egypt, claims the tourist board, have an opportunity to fill those demands.

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