The Liverpool tourism awards

By | Category: Travel tips & opinions

one of the seven museums that make up the National Museums -Liverpool

Last Thursday, the Liverpool Regional Tourism Awards 2017 were distributed. These awards are run by the Liverpool City Region Local Enterprise Partnership and Combined Authority whose role in life is to work together to deliver the growth strategy for the region. This makes them one of the very few awards where it is blatantly clear that an economic development agency views tourism as a vehicle for economic growth unlike many of the awards’ ceremonies that Just about Travel has covered. Those tend to be sponsored by tourism bodies.

Sad to relate, that once again, no specified award is made for customer service or customer satisfaction although the customer was important in the consideration of each category. Two individuals were honoured with awards; Jennifer Watts from the Liverpool Biennial of Contemporary Art was named Tourism Young Person of the Year and Paul Askew from The Art School Restaurant collected the award for Outstanding Contribution to Tourism.

The Large Visitor Attraction of the Year was Knowsley Safari and the Large Tourism Event of the Year was collected by Liverpool Biennial. The Small Visitor Attraction of the Year was won by Liverpool Watersports Centre and the Small Tourism Event of the Year was awarded to The Alice Experience 2016. The Tourism Experience of the Year went to Fab Four Taxi Tours and the Tourism Star of the Year was Beatles Childhood Homes. Another organisation linked to The Beatles – The Beatles Story – collected the People’s Choice award.

The Best Newcomer to the Visitor Economy was judged to be Pullman Liverpool and the Independent Tourism Business of the Year winner was Mere Brook House. The Entertainment Venue of the Year was won by one of the most famous theatres in the UK – the Liverpool Empire which has hosted any number of famous stars in its 92 year’s life.

National Museums Liverpool didn’t collect any of the consumer oriented awards but the seven museums that make up the combine did walk away with the Excellence in Business Tourism one.

In the hospitality sector, the Hotel of the Year was judged to be the Ramada Plaza in Southport and Mere Brook House collected another gong as Guest Accommodation of the Year. The Epic Liverpool was the Serviced Apartment of the Year whilst The Club House was bar of the Year. Finally, Lunya collected the Taste Liverpool category.

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