Are attractions too pricey for the family?

By | Category: Travel rumblings
Windsor Castle

Windsor Castle

On this bank holiday weekend, many of us will want to take advantage of the extra time of  to get out and do something. Whilst some will resort to DIY around the house, trying to do something with the garden to make it more presentable or to visit one of the many events organised for the weekend, most of us will head to an attraction.

But visiting some attractions can be expensive, particularly if you are taking the family with you. You could retort that that is why attractions introduced family tickets, to make the entry costs a little more attractive to the family who would otherwise be put off by the price.

In some recent research by Future Thinking, they found that visitor attractions attracted us at least 55% of us once a year but that 36% of us were concerned by the cost. The converse, of course, is that 64% wouldn’t appear to be put off by the cost and therefore pricing is about right.

The same research suggested that 17% of us would visit a heritage site whilst holidaying in the UK so what do these sites charge for a family ticket?

Edinburgh Castle, for example, doesn’t have a family ticket on offer so two children (up to the age of 15) and two adults would pay £54.40 to visit. Cardiff Castle does offer a family ticket but it will cost £37 provided the children are aged up to 16. A family ticket at Windsor Castle will set you back £53 but, in this case, a child could be up to 17 years of age. In Northern Ireland a family ticket to Titanic Experience will cost £44 whilst a National Trust family ticket to Chartwell, Winston Churchill’s family home will cost £33.75.

In each of the attractions above, travel costs (including parking) have to be added on so the prices are not small.

The average weekly wage in the UK in the first quarter would be about £510. Once tax and national insurance is removed and assuming that an average person earned that weekly amount for a full year, take-home pay would be about £406. In most of the examples above, it costs more than 10% of an average take-home wage to afford one day-out.

Future Thinking says that families are the most frequent visitors with an average of 21 trips to visitor attractions or art performances planned this year. But maybe not to heritage sites unless they are to our national museums which are free!

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