Discover England’s final four

By | Category: Travel news
sign of Hull

As the signs says, Hull has it all. and appears in the awards twice

Visit England announced the final five successful applicants to secure year-one funding from the £40 million Discover England Fund. Although aimed at attracting overseas visitors, the support enables us at home to know more about them and, in some cases, for better facilities to be provided which we can all enjoy.  The winners include the following four which are geared to leisure visitors.

Passport to the Coast 
Using The Netherlands as a test market, the National Coastal Tourism Academy will encourage  tourism businesses along the coastline of the East of England between Hull and Harwich to produce thematic itineraries to inspire visitors to choose the coast.

The last mile by e-car
Tackling the issue of how to see some of England’s best rural product in an eco-friendly way, e-car club will place electric car club vehicles at convenient locations so that international visitors can combine public transport and car travel to explore England’s glorious countryside. Focusing on Oxford and the Cotswolds this pilot will increase the awareness of the new service with tourism businesses and promote it to consumers.

Cultural England from Hull to Liverpool 
Taking advantage of its 2017 status as the UK City of Culture, Hull will lead on a project that highlights the cultural offer of northern England by developing an which willl develop Hull as an international gateway, test the appeal of cultural experiences in Leeds, Manchester, Liverpool and scope the introduction of a Transpennine Cultural Rover rail ticket.  

The Friendly Invasion
During the Second World War 180,000 US airmen were based in East Anglia. Visitors from the United States are very interested in the lives and experiences of their compatriots’ time in the region and this project will make treading in their footsteps a more simple and appealing proposition. Packaging up a range of experiences that includes the essence of England combined with themed events and tours of the airbases themselves, this new product will be promoted to US consumers through the well-established memorial societies who are devoted to keeping the history of the Americans in England alive.

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