Attracting visitors to England

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Making our canals more widely known to visitors

Making our canals more widely known to visitors

Although the purpose of this tranche of cash from the Discover England Fund is to persuade overseas visitors to travel across England rather than stay in London, it will have benefits for us as well as it should improve things like signposting, amenities and awareness.

Many of the successful applicants are not relevant to us living in the home countries but some are. Here is a list of those.

The Great West Way – This is planned to be England’s first globally recognised long-distance touring route this project, led by Visit Wiltshire and involving destinations and businesses along a 125 mile route between London and Bristol, will define the best approach for developing, branding and marketing the route.

Growing Manchester as an International Gateway – Marketing Manchester’s bid takes the first step towards delivering a set of leisure excursions and business extender trips for international visitors flying into Manchester. The project will additionally develop a city sightseeing itinerary.

Growing new audiences for England’s Heritage Product – Using technology to bring heritage to life this project will develop new content to increase the appeal of England’s heritage with the under 35s. Twelve iconic heritage sites and experiences, one in each of England’s Heritage Cities , will be interpreted using techniques such as augmented reality.

Discovering the mighty rivers and majestic canals of England –  Marketing Birmingham together with industry and destination partners in the Midlands will develop two itineraries along a stretch of waterway known as the Warwickshire Ring. Testing the appeal of canal based holidays with international visitors, the project will develop a set of mini-excursions that can be undertaken along the routes. Although it is targeting visitors from Germany and Scandinavia, the mini excursions should appeal to those of us visiting the Midlands as well.

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