The Poldark effect

By | Category: Travel news
Falmouth where tall ships have also gathered has Poldark links as well

Falmouth where tall ships have gathered has Poldark links as well

Last year the Royal Cornwall Museum had an exhibition linked to Poldark. This year it is still publicising that it has the handwritten manuscripts of Winston Graham, the author of the books. The television series drew people not just holidaying in Cornwall but from far and wide as well.

As the second series began last Sunday night on BBC1 – drawing in about 5 million viewers – a third has already been announced. This will please fans and women who tune into what the Daily Mail has called the Great British Take Off.

It will also please Visit Cornwall who must be rubbing their hands with glee as are just about every attraction, accommodation provider, restaurant owner and retailer in the county. The reason is that the series has brought visitors flocking to Cornwall just as the original series did back forty years ago.

The Daily Mirror has become Poldark fixated recently and it has run stories showing how successful the summer months have been for the county. It says that the Stay in Cornwall‘s website’s (a private enterprise rather than being run by the tourist board) hits rose by 23% and that business is up by 30-40% in places. Yet the official figures from Visit Cornwall show a rise of just 4%. Those will have gathered before the new series began been televised and we will need to wait to see what the effect of the summer has been on the county.

According to one four-star hotel, The Greenbank in Falmouth, it has received an increase of 210% in bookings and 152 percent increase in website visits compared to the same date last year. The hotel’s sales, web visits and enquiries between 9pm and 11pm, it says, “spiked shortly after Poldark’s lover, Demelza boarded the Falmouth to Bodmin stage coach in pursuit of her condemned husband. “ Obviously plot details affect interest in tourism as well!

Nearly every newspaper has run Poldark stories and linked it to tourism. At this rate maybe Visit Cornwall should finance other novels set in Cornwall and sell it to the BBC, ITV, Sky or one of the other myriad of television  channels around.

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