Eurowings flies to Miami

By | Category: Travel news

leitwerke-ew-gw-motiv06-eurowings.jpg.img.nonretina.seo.col1In Asia they have had long-haul flights on no-frills airlines for a while.

In Europe, Norwegian has introduced a cheap fare structure for its transatlantic flights linking the UK with Florida, Boston, Las Vegas, Puerto Rico and California. Air Berlin, sometimes considered a low-cost airline, links some German cities with US destinations and will have 78 flights per week across the Atlantic next year. Ryanair has talked of a transatlantic entry for years but has yet to deliver. Westjet has linked the UK with Canada and then on to the USA and Mexico. Wow Air, the Icelandic airline offers access to a number of North American cities but via a stop in the Icelandic capital, Reykjavik

But another airline has joined Norwegian, Air Berlin, Westjet and Wow giving hope that now a handful of airlines are involved, more will follow and airfares across the Atlantic will be as revolutionised as they have been in Europe

Eurowings began its transatlantic ambitions with a flight last Thursday from Cologne-Bonn airport to Miami in Florida. Why is this significant since they had tried a route to Boston and failed? Miami is more of a leisure destination than Boston and is from where many Caribbean cruises start. Atlantic routes are the most profitable for airlines and the legacy airlines have been reluctant to let the low-cost airlines get too much of a jump on them. That a low-cost airline like Eurowings which is owned by a traditional carrier – Lufthansa – has been allowed by Lufthansa to have another try at a successful transatlantic service seems to me to be significant. Surely Lufthansa is foreseeing that there will be more pressure on transatlantic fares in the future and is positioning Eurowings to be able to take advantage of that? Lufthansa, on the other hand, might have commercial problems in cutting fares to match those of low-cost airlines.

For those in the UK and Ireland, Eurowings flies from Dublin and a number of UK airports to Germany. Will it link these flights to the Miami route at some stage in the future? Or the proposed flight to Las Vegas?

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