Blackpool booms

By | Category: Travel destinations
 Blackpool Pleasure Beach

Blackpool Tower Eye

Britons love affair with Blackpool doesn’t seem to diminish.

After good seasons in previous years, 2016 could turn out to be one of the best ever for the seaside resort. Over half term, record crowds – up 50% on last year – went to Blackpool Zoo reminding us all that Blackpool is more than just a seaside resort. Not only did the zoo benefit but SEA LIFE Blackpool, Madame Tussauds Blackpool, The Blackpool Tower Dungeon and Circus, plus the famous Blackpool Tower Eye – reported a much higher than usual volume of visitors across each of its attractions.

What is the attraction? And why can’t other seaside resorts capitalise on this by learning from what Blackpool is doing? If this is to be another good year for staycations then many more coastal resorts should be doing well. The weather was very good in May and pretty good in June – at least over the western parts of the British Isles – yet I don’t receive other resort success stories.

Take Blackpool’s Sandcastle Waterpark for example. It isn’t high-tech; it isn’t radically different; it isn’t linked to the latest film or TV hit yet it saw a 10% increase in the number of visitors over the same period last year.  Without wishing to be rude about it, the attraction is an updated idea on a traditional resort theme. They just do it better than most. And to top it off, they have managed to publicise themselves by having 529 people riding the Duelling Dragons slide in 60 minutes, and breaking the old Guinness Book Records  entry of having the most people in an hour going down a water slide.

The slogan that Blackpool is using this year is Blackpool Has It All. What it also has is promotional nous to make the most of what it has and to get out and tell people that it is there.

 

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