Liverpool tourism awards

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Liverpool where customer service and tourism awards were handed out last week.

Liverpool where customer service and tourism awards were handed out last week.

Last Thursday in Liverpool the tourism awards for the area were handed out.

You may not think of Liverpool as an important tourist destination but in fact it is the seventh most popular destination in the UK for domestic travellers and the sixth for overseas visitors. Visitors to Liverpool City Region spend £3.8 billion a year and support 49,000 jobs in the local economy.

The People’s Choice Award is the one category voted by the public and it is designed to reward and recognise excellence in customer service within the Liverpool area. This year it was won by the Southport Air Show which, this year, celebrates its 25th anniversary in September.  Of all the awards given out on the night, this is the one where customer service is particularly mentioned although it obviously comes into play in many of the other awards.

One of those would be Tourism Star of the Year Award which went to Liverpool Tourist Information Centre Team. Without knowledge, courtesy and helpfulness – all of which amount to customer satisfaction measurement – the team would not have won that award. Jonathan Medley of The Wro  (which also won Bar of the Year) in West Kirby won the Tourism Young Person of the Year, an award which also requires a heavy customer satsifaction element.

The Large Visitor Attraction of the Year was won by Liverpool Cathedral whilst Shore Cottage Studio took the award in the small visitor category. The Studio, which is on the Wirral overlooking the Dee estuary, provides short courses for artists and budding artists. The Large Tourism Event award went to something that probably you all remember; the day that the Cunard Line’s thee Queens were all in the Mersey at the same time and thousands thronged along the quayside watching them. The award for the small event (almost anything would be small in comparison to the queens)  went to Liverpool Loves, the three day August event that celebrates culture in the city. The Tourism Experience of the Year went to the Manchester Ship Canal Cruises by Mersey Ferries.

Hotel of the Year was the Titanic, the Epic Aparthotel wonServiced Apartment of the Year  and Mere Brook House on the Wirral won the award in the guest house category as well as the award for Independent Tourism Business of the Year. The Art School restaurant capped the night off by picking up the Taste Liverpool Award.


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