Cty break boom

By | Category: Travel news
The Eiffel Tower - an iconic symbol of Paris

The Eiffel Tower – an iconic symbol of Paris

City trips have been one of the boom tourism segments in the last decade according to the travel researcher, IPK International and the German travel trade fair, ITB.

In worldwide terms, no other form of international holiday has grown so quickly in recent years and they have grown twice as fast as the total international holiday market.

In 2014, Europeans made nearly 70 million city trips to international destinations and booked about 400 million overnight stays. Compared to 2007, the number of foreign city trips by Europeans increased by 60 per cent in total.

The most popular country destination for foreign city trips by Europeans might surprose you. France? Spain?  Italy? No, it is to cities in Germany. With nearly 10 million guests in 2014, Germany has grown rapidly by 94 per cent in total and by 10 per cent a year, overtaking the previous top destinations of France and Great Britain.

Paris and London compete for top spot and are by far the most popular individual destinations for Europeans. However, Berlin (in third place) has also left many top European destinations behind it thanks to continuous above-average strong growth. Fourth to tenth in the rankings lie Barcelona, Prague, Amsterdam, Vienna, Rome, Munich and New York.Why the increase? Part of the reason may be that you can have more holidays by taking lots of short city breaks instead of just one longer summer holiday. Secondly, you can take city breaks all the year around. It is also possible that, given the large number of flights, that we have been given more opportnity to visit many more cities. And when you land, you usually don’t have to spend hours getting to your destination.

According to IPK’s World Travel Monitor®, four fifths of city tourists belong to higher income and better-educated social classes. In 2014, the average spending per person on a foreign city trip totalled more than 700 euros. That we spend more money on city breaks than other types of holidays appeals  to these promoting cities as it means they get a better return for the promotional money they spend. So they promote more cities to generate more spend.

For the UK the issue is why no other city other than London appears in the top 10. Does London holding the second most popular spot mark the fact that other cities cannot attract people to them?

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