Promoting Sunderland

By | Category: Travel rumblings
the Sunderland air show is one of the biggest in the UK

the Sunderland air show is one of the biggest in the UK

Sunderland has re-generated itself over the last twenty years and, last year, 8.3 million people visited Sunderland.

The leader of Sunderland City Council, Cllr. Paul Watson said: “We are a city with a river and seafront, we have museums, we have big events such as the Sunderland International Airshow, we have unique assets such as the Sunderland Empire…We are a city that a lot of people enjoy and they spend here. With more than 5,000 people employed in the visitor and tourism economy, the visitor sector is strong and looking ahead to events such as the Tall Ships Races in 2018 and a City of Culture bid.”

It has the illuminations which get turned on later this month which attract people from all over the north east of England.

So why waste money sponsoring fifteen local buses which will only ever be seen in the city?

as are the illuminations

as are the illuminations

They may feature stylised drawings of some of Sunderland’s best loved landmarks but why are the tourist people promoting it just to those who live there or may be visiting the city at the time? Why not sponsor buses in places from which tourists come. Wouldn’t Durham, Carlisle, Teeside or even Newcastle be a better place in which to advertise always supposing that that is from where visitors are coming. I don’t know from where people come to visit Sunderland but the tourist people should.

To me, advertising on buses that only travel locally seems like preaching to the converted? Unless the tourist board thinks that locals aren’t making the most of all the city has to offer.

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