David Cameron and tourism

By | Category: Travel rumblings
David Cameron five years ago. Older and wiser maybe this time there will be action on tourism

David Cameron five years ago. Older and wiser, maybe this time there will be action on tourism

Some of us, yes me for example, have been pretty scathing about the 2010 speech made by the Prime Minister concerning how important tourist is.

Five years down the line, he has returned to the subject of tourism and we may all benefit.

Today he has revealed an idea to encourage more overseas tourists to visit parts of the UK other than London. But whilst he might be talking about overseas visitors, many of the plans will improve things for us as day-trippers, weekend break devotees and holidaymakers.

Forget for a moment that he is doing it because he sees economic benefits, his five point plan which will be co-ordinated by the Culture Secretary, (who also has responsibility for tourism) John Whittingdale, aims to improve infrastructure.

Amongst them, he wants to see local attractions and tourism organisations collaborating to grow the sector for everyone and not competing with each other. That will be difficult to achieve since destinations often feel one area is getting better treatment than they are. He also wants a reform of regulation to drive competition but hang on. Isn’t that what he wants to avoid so that destinations work together?

Perhaps his most important idea is to develop links between the transport and tourism sectors to help visitors travel outside of the capital and for that we can all be grateful since we should all benefit. What that means is that he has announced a ‘Rail for Tourism innovation competition, “which will call for ideas to transform the travel experience for visitors to the UK and make exploring the UK by rail more attractive to tourists.” If that means a joined-up rail service with better connections, I am all for it.

The plan and funding announced is in addition to new funds announced in March to boost tourism in both the South-West and the North.

On top of that, 112 sites around the UK are to receive £10,000 each  for a Coastal Communities Team These teams will work with local people, councils and businesses to unlock the potential of seaside towns, boosting the local tourism industry and the economy.

Now if the committees and teams don’t get bogged down in procedures and  provided that they aren’t stuffed with existing tourism people laden with old ideas, the future might look good for those of us taking domestic breaks.

And I will have to eat some humble pie.

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