The World of Wedgewood

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the World of Wedgwood

the World of Wedgwood

After the ups and downs of whether the Wedgwood collection would be kept together, life looks much more rosy for the collection as it opens its new visitor experience, the World of Wedgwood.

Opening its doors to the public on 17 July, WoW (which seems a good abbreviation for what it offers) is set in 240 acres of Staffordshire countryside, and combines attractions that bring to life Wedgwood’s 250 years’ heritage in the British ceramics industry. Visitors can enjoy factory tours, hands-on ceramic making, the Wedgwood Museum, design installations, a shop of course and tea room as well as children’s play areas just in case they don’t want to marvel at the rest of the attraction.

In brief, the factory tour allows you to see some of the best craftsmen and women in the ceramics industry throwing, glazing and decorating until the final product is ready for sale. The design studio offers a walk-through interactive experience that brings to life the brand’s unique approach to design.  Visitors can learn more about how Wedgwood designers combine traditional methods and the most modern technology to create their iconic pieces – from the initial concept through to the finished product. 

typically Wedgewood but the WoW offers lots more

typically Wedgwood but the WoW offers lots more

If you fancy yourself a budding ceramicist, then you can make your own work of art. Choose a teapot, mug, plate or picture frame and decorate using paint, digital printing and illustration techniques to create a keepsake of your visit. To try your hand at throwing a pot, visit the master craft studio where Wedgwood’s experts will show visitors how to create beautifully-crafted pieces using traditional methods including ‘throwing’ clay on the pottery wheel and decorative ornamenting. Wedgwood’s iconic jasperware clay is used during these sessions – a porcelain invented by Josiah Wedgwood himself and famed for its distinctive smooth texture, matte finish and variety of colours which can be seen in the prestigious Jasperware Collection. 

the man himself - josiah Wedgewood

the man himself – josiah Wedgwood

Finally, but certainly not least, there is the museum, which at one time seemed to be likely to be broken up, if you will forgive the expression. It contains one of the finest ceramics collections in the world. Home to the Wedgwood Collection, one of the most important industrial and ceramics archives in the world, displaying over 3000 artefacts, visitors are invited to browse the exhibits dating back to 1759 when Josiah Wedgwood founded the company.

You donated generously to keep it in this country and in one collection, now make the visit to Staffordshire to see it.

Opening times are: Monday to Friday 10am – 5pm, Saturday and Sunday 10am – 4pm

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