Orlando has a never-ending story

By | Category: Travel news
the new Orlando Eye

the new Orlando Eye

Yesterday, Visit Orlando announced that it was planning a world-wide marketing campaign that will include the UK.

But unlike lots of media advertising which shows pretty image of the destination, this campaign will be slightly different. It will consist of, what the destination calls, “never-before-seen series of emotionally based, editorial-style brand photographs and video that elicit the unique emotions that visitors experience in Orlando.”

The campaign called “Orlando – the Never Ending Story,” starts in August beginning with Brazil, as well as Colombia and the United States, followed by Canada and the United Kingdom.

Orlando wants you to share your stories about Orlando with other people across the world and it wants millions of your stories. One was highlighted yesterday as a lady from UK talked about how she had visited it twenty years ago and was so entranced that she comes back three or four times a year.

Coinciding with the start of the campaign’s consumer advertising this year, unforgettable guest experiences will be collected through the website OrlandoStories.com and visitors will be encouraged to use #MyOrlandoStory when sharing posts, photos and videos in social media. Additional details of the global search for stories will be released this summer.

Orlando is the most popular US family destination for us helped by the fact that it has Disneyworld and Universal plus a range of other theme parks. But away from the theme parks and the resort hotels there are lakes in which to fish or travel over, wildlife to watch such as manatees and alligators and then about an hour away s Cape Canaveral and the space launch pads. The latest attraction is a ferris wheel like the London Eye called I-360 which has just opened and which gives visitors a panoramic view over the surrounding areas.

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