Does the Treasury run tourism?

By | Category: Travel rumblings
Loch Ness monster

Danny Alexander comes to the aid of Loch Ness, not Nessie

You would be forgiven for thinking that tourism announcements should come from the Department that has a brief for tourism, the Department for Culture, etc but Danny Alexander at the Treasury was the announcer of £2 million to promote the Loch Ness area over the next four years.

According to the treasury press release, “The campaign will see extensive advertising, digital and business to business activity launched in key tourism markets featuring the famed Loch Ness monster until 2019. “ It will be co-ordinated by Visit Britain. There is no mention of Visit Scotland, no mention of Helen Grant, the UK minister for tourism or her boss Sajid Javid the Secretary of State for Culture etc.

You’ll never guess in a month of Sundays who the MP for the local area is at Westminster. One, Danny Alexander. And he may have a fight on his hands to retain his seat this coming May given the unpopularity of the Liberal Democrats. A couple of million donated to help industry in his constituency might be helpful.

Did Grant or Javid know of this?

It makes you wonder whether this government is joined up at all as one person seems to take responsibility outside their brief. But then, the culture etc department has always been treated as a bit of a backwater as has been tourism and this tends to indicate how impotent they are. Remember when David Cameron pointed out how tourism was? It might have slipped his mind but Mr. Alexander’s.

Does Loch Ness need the grant anyway? More than 95% of places in the UK all it needs is a person saying they’ve seen the monster and have a grimy photograph to prove it and visitor numbers will flock there.

That is being churlish. What an area needs is a minister in the treasury who has a potentially marginal seat. What they don’t want is a tourist minister!

 

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