Brum appeal

By | Category: Travel destinations
Brindley Place, Birmingham

Brindley Place in Birmingham. Investment has brought the tourists visiting in ever larger numbers

Birmingham saw record visitor numbers last year with 34 million travelling to the area and spending more than £5 billion.

Last year Birmingham saw the largest increase of international visitors in the UK, growing its market share by 32%, compared to the capital’s growth of just 8.9%.

The tourist board expects 2015 to be their best yet. So why should you visit Birmingham this year?

As an attraction of retail tourism, the shopping centres and outlets will be boosted by new openings in Grand Central and John Lewis. As an anchor for retailing in the Midlands, Birmingham attracts visitors from a wide area helped by a wide rail network that links the city with just about every part of the UK. But retail tourism is not the only attraction. Out in Bourneville is Cadbury World. If you have ever seen the crowded car park and coaches lined up you will know that chocolate is a great crowd-puller.

The gentrification of Birmingham over the last twenty years has seen areas like the Jewellery Quarter spruced up with canal side flats, chic restaurants and boutique shops. And now visitors return to this part of Birmingham for the appeal.

With a test ground at Edgbaston and three major football clubs – Birmingham City, West Brom and Aston Villa – sports tourism brings in visitors as well. What Birmingham tries to do is to retain those visitors for a bit longer so that they can see more of the city rather than just the trips to the grounds. The same applies to those visiting the National Exhibition Centre. Can they be persuaded to stay longer?

Birmingham also possesses one of the most attractive botanical gardens in the country located in Edgbaston. They have been open for over 180 years with David Cameron as its first curator. Not the PM of course but you could get confused since if you google the gardens, Google gives the address as Birmingham Alabama!

With a string of museums – Wikipedia even calls Cadbury World one – there is plenty of the day visitor to enjoy meaning that 2015 may well be the bumper year the tourist authorities would like to see.


For more information about Birmingham, click here.

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