Enticing us on holiday

By | Category: Travel news
Armenia image

an icon almost religious image for Armenia

It’s World Travel Market time. That means that tens of thousands of people have descended on Docklands in the east of London to sell their destinations to British tour operators and travel agents.

What is sold and promoted now you will see promoted on TV, in newspapers and magazines, on taxi sides and poster sites, on radio and social media. It is all designed to eventually persuade you to holiday at one destination in preference to another.

And it is all taken very seriously. Take the Philippines for example. They have brought 155 people across to promote their country.

 

the new image of Paris?

the new image of Paris?

was out and about yesterday afternoon taking pictures of some of the 100 plus countries and destinations that have come over especially for WTM, their slogans and images. Today and tomorrow we’ll bring you a flavour of what will be on offer in a higher street or internet site soon.

Let’s start with two countries which have not followed the traditional images of beaches or seas or beautiful countryside scenes. Armenia has used a mediaeval icon to attract some in a rather striker poster but has then reverted to a more traditional picture of a snow-covered, mountain side. But then how widely will Armenia be promoted over here? Go to your local high street travel agent and it will be overwhelmed by brochures from more popular destinations.

France is a top destination for people wherever they live in the world. But two different images are available this year which might make their way into consumer publications. Paris has opted for an early twentieth century poster style image which is different from the norm.

France - reminding us of the western front in WW1

France – reminding us of the western front in WW1

Those other images of ski-slopes, mediaeval towns, fine food are still there but they are joined by a telling black and white image from WWI reminding us all of the suffering and hardships that occurred.

Belgium is the other country that is reminding us of WW! And in particular it is Flanders that is emphasising the theme that have been promoting for the last year or so. The image of the poppy is still on their posters and, again, they opt for wartime images to sharpen the appeal to people.   But Belgium also has two other notable events that it wants us to know about.

Visiting the battlefield of Waterloo in belgium is what they would like us to do

Visiting the battlefield of Waterloo in belgium is what they would like us to do

The first is connected to a war but the Napoleonic wars for 2015 marks the 200th anniversary of the final end to the wars, the Battle of Waterloo.  Two wars – a hundred years apart – will be key to Belgium’s promotions this year.  But so will a place forever connected to WW1 as well – Mons – because that celebrates being the European Cities of Culture in 2015.

Spain is still the biggest overseas destination for holidaymakers from the UK and Ireland does the country portray itself this year? The “I need Spain” strapline with a bold cartoon type sun that we have all got used to in their advertisements still survives as does Catalonia’s red and yellow combination which emphasises the Spanish link despite the separatist stories that we hear. Ibiza, Mallorca and Menorca all portray their landscapes, dwelling on those endearing long sunny days that Spain usually delivers.

Will shinetherapy induce you to holiday in the Canaries in 2015

Will shinetherapy induce you to holiday in the Canaries in 2015

The Canary Islands still us their “Latitudes of Life” strapline but now also invite us to take up “Shinetherapy” by visiting their islands.

Portugal has adopted a strong on-nonsense approach with a bold statement that just says “Visit Portugal.” As a follow-up the country invites us to visit Portugal and share it.

Greece tells us that it is the all-time classic and also goes for a bold approach before also showing scenes that would attract any holidaymaker in search of sun, sea with cultures thrown in for good measure.

Turkey retains its “Home of” slogan such as “Home of Maiden’s Castle” and links that slogan with a number of other places. Izmir, on the other hand, promotes itself as the frontier city of Turkey.

car and racing lovers will be persuading their partners that 2015 should be the year of the Italian holiday!

car and racing lovers will be persuading their partners that 2015 should be the year of the Italian holiday!

Italy talks of “we are in…” and then adds a destination like Puglia or Tuscany to the slogan. But what Italy has to offer this coming year is the Ferrari Museum in Modena.

Tomorrow we’ll have a look at some of the other destination that will be promoting themselves to us for our 2015 holidays.

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