In search of the sun during winter

By | Category: Travel news
Time for a trip to Tenerife?

Tenerife. One of the most popular winter sun destinations

More and more Europeans are taking winter holidays in the sun rather than ski holidays.

This is the conclusion from the latest survey of the World Travel Monitor® by IPK International. Commissioned by the big travel trade fair giant, ITB Berlin, more and more European holidaymakers are fleeing the cold winter temperatures, preferring destinations where the sun almost always shines the report says. Over the past seven years the number of Europeans taking wintertime holidays has risen by around 50 per cent. Overall, during the winter of 2013 Europeans undertook around 127 million holiday trips abroad. This means that compared to summer holidays, winter holidays have gained a significant market share. According to the survey beach holidays were much more popular than trips to snowbound destinations.

UK and German citizens in particular yearn to travel abroad in winter. Looking at the type of winter holidays that Europeans undertake abroad, in 2013 around 25 per cent went on beach holidays, while 23 per cent took city breaks and 17 per cent booked round trips. By contrast, holidays to snowbound destinations made up only seven per cent of Europeans’ winter trips abroad. However, when it comes to skiing trips or holidays in the snow, domestic destinations are generally preferred to those abroad except in the UK. In recent years, in terms of their market share wintertime beach holidays have increased by four cent, while winter sports holidays have fallen by three per cent. At the same time other types of holidays have more or less retained their market share.

Looking at holidays taken by all Europeans, Spain was the most popular winter holiday destination, followed by Germany, France, Austria and Italy. By grouping winter sports and beach holidays into two categories the survey found that Austria was the most popular foreign winter sports destination. France, Italy, Switzerland and Germany were distant runners-up. Spain was the number one destination for wintertime beach holidays, followed by Turkey, Egypt, Thailand and Greece.

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