Travel Together Now! Month

By | Category: Travel rumblings
lake District

See your Country – an opportunity to see the Lake District amongst other places

This is the name given by USTOA – US Travel Operators Association – to a promotion in the US to encourage people to holiday. Why mention it? Because why don’t we have something like it here?

This is the first time that this promotion has occurred and, in many uses, it apes those online booking sites by bringing together holidays from a variety of different sources and therefore makes it easier for us travellers to find a holiday without having to wade through dozens of sites or brochures.

But this promotion has more. Each of the holiday and travel offers on this site has special pricing, premium offers, and value-added incentives on peak and off-peak travel itineraries spanning all seven continents.   But why is this only in September? Because, USTOA says, this is when travellers like to book their bucket-list journeys, so we brought all the deals together in September to give them easy access.

Would the UK tour operators come together to set up a single site? Can you imagine Thomson, First Choice, Thomas Cook, Cosmos, Jet 2 Holidays, Virgin, Kuoni, On the Beach, Travel Republic and the like banding together on one site to make it easier for us to look at holidays?

If that is unlikely to ever happen, how about the national tourist boards, Visit England, Visit Scotland, Visit Wales and Tourism Ireland joining together with one site with special deals on domestic travel during September or any other month? Attractions, destinations and accommodation providers have long complained about the need to extend the holiday season so here is an opportunity. They could set this up for October and March by offering a Spring and an Autumn “See your country” campaign to encourage us to take advantage of co-ordinated discounts to see more of our country. Maybe it could be linked to cheaper rail fares like the Club 55 promotions but for everyone for the period and the Open Days that are part of the heritage associations’ events that – this year – occur on September 27th and 28th.

Will anything like this happen or are the tourism organisations over here more concerned about competing with each other than banding together? In those time-honoured words – answers on a postcard please…



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