Where the experts holiday: Luis Rubén Cuevas, director of Travel Times

By | Category: Travel tips & opinions

Luis Rubén Cuevas,  director of Mexican travel magazine – Travel Times – talks travel

What do you like to do on holiday?
Tourism is an important part of my life. When I’m not travelling for work, I like to go to unknown places in the company of my family. I have a big family with different preferences so, as a result, we chose different destinations to vacation all the time.

Where did you last go?
Recently we went to Xalapa, Veracruz’s state capital, which is the birthplace of my Father. I have many happy memories of childhood holidays in Veracruz. You’ll find good food, brilliant beaches, ecotourism and much, much more in Veracruz.


Do you know where you’re going this year?
In November I’ll spend the Day of the Dead in the Mayan area of Campeche and Yucatán. There are many traditions and folklore: the Day of the Dead is one of the most important celebrations of Mexican culture. For us it is a celebration to remember our family members and friends who are sadly no longer with us. Each region of the country, has a different way of celebrating this special day. I want to discover the Mayan traditions.

Of all the places you’ve been to, what was your favourite and why?
Tough question – I have many favourites! I love Tulum on the Riviera Maya: you can see both the beautiful Caribbean Sea and the Mayan pyramids. Ensenda in the north of Mexico, is another highlight thanks to its vineyards and fine dining scene.
Outside of Mexico, I have a soft spot for Scotland – especially Loch Ness in the Scottish Highlands. I also spent time in southern Italy and loved  Salerno and the Amalfi Coast – an area full of natural beauty and outstanding Roman architecture.On the city front, Toronto and San Francisco stand out for their cosmopolitan flavour.

San Francisco's celebrated Golden Gate Bridge

San Francisco’s celebrated Golden Gate Bridge

Which destination do you wish to travel to, but haven’t yet been?
I want to see the Northern Lights: I need to see this natural spectacle with my own eyes. It is a dream I have had since  childhood.

In your own country, what would you recommend tourists see that isn’t in the travel guides?
When the Spanish arrived in what we know today as Mexico, they  built beautiful churches and monasteries but many do not appear at all in the tourist guides. They are hidden treasures and worth seeking out.

How do you plan your trips?
I rely a lot on recommendations from friends and suggestions from people I follow on social media sites. That said I also refer to websites, magazines, TV programmes and specialised guides.


How often do you go away?
I usually travel for work twice a month and take vacations three times a year.

Who do you travel with?
It depends on what I want to do. I have family and friends for every occasion: some to relax with, some to party with, some to seek out adventure with and other with whom I like to visit museums and galleries with. It is important to choose your travel companions carefully, to ensure a successful holiday.


Where do you see tourism in your country, in 10 years?
In Mexico we have a reputation for being very hospitable, it’s true. We are now preparing better and offering more organised travel services to exploit the beauty of our attractions. Tourism will be one of the engines of our economy.

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