Live the Culture Tobago Style

By | Category: Travel destinations
Cays Beach in Tobago

Cays Beach in Tobago

This is the name given to the new awareness campaign that has been launched by the Caribbean island of Tobago.

With more flights available from the UK – twice weekly flights on British Airways from the autumn and a second Monarch service as well –  it can be assumed that the airlines, the country or tour operators are convinced that more of us will be visiting the country.

The wonderfully named Avion Hercules, who is the tourism marketing manager says “Tourism is so important to our economy and our sustainability, but it is also a part of our culture,” In fact tourism represents 47% of all Tobago’s GDP and is the second largest employer

Tobago’s culture is at the heart of the campaign.  For example, in the last two weeks of July, villagers from different communities come out in their splendour and glory to perform with folk singing, dancing and feasting to celebrate the Tobago Heritage Festival. The villagers dress up in traditional costumes that depict village life from the early 1900’s. During the year each community has its own festival. Each village has different events which range from ‘ole time mas, ‘ole time dance, old time wedding, limbo and jig to stick fighting.

The  ‘Live the Culture Tobago style’ strap line is meant to emphasise the unspoilt natural beauty, accessible authenticity and individual splendour that sets the island apart from other regional destinations says the tourist board. Yes, Tobago is a beach and sea destination but it also possesses a protected tropical rain forest, bike trails and a varied cuisine. It is also becoming a serious player in the wedding market as couples look to combine the wedding with a never-to-be forgotten honeymoon destination. Last year alone, this market doubled in size on the island.

Two final and unusual cultural Tobagon icon are crab racing and Goat Race Day which, this year celebrated its 90th anniversary. Associated with the Tobago Heritage Festival as well as the traditional Easter Tuesday event, why wouldn’t you want to see goats or crabs racing. It certainly beats being butted by my sister’s goat, Maddie, as you watch television and she demands your comfy seat!


For more information on Tobago, click here.

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