
Humour and an animal from Oman
Today and tomorrow, CD-Traveller will reveal some old, some new that helped to publicise destinations at last week’s World Travel market held in London.
An instant picture was set in my mind with a poster for Oman. “Beauty has an address…Oman” was the tagline. The picture may not be of everyone’s idea of beauty but it captures the attention which is what it should do.

colour from Azerbaijan

"where it all began"
The USA continues with its name in dots – a logo it launched about two years ago and which I find wishy-washy as I pointed out at the time. The tourist people point out that they wanted something completely different from how the US is often seen and they have certainly managed that. Continuing with the same tagline is Slovenia which has to be seen rather than just read. “I feel Slovenia” is both bland and makes you wonder what the authority is trying to say but see the image where “Love Slovenia” is highlighted and it becomes clearer.

the tag that has to be seen to be understood
Iceland almost pleads with you to “Come and be inspired by Iceland,” whilst Holland adds to its traditional clogs and drawn tulip images with pictures of a Holland you might not recognise. Argentina “beats to your rhythm” but Gibraltar relies on images. Russia easily wins for having the most “cosy” and family images which, I suppose, links the Sochi winter olympics and winter holidays. “It’s more fun in the Philippines,” they say which is saddening given the storm that has caused such turmoil there this weekend because at almost any other time it is. Poland invites us to visit to “Come and find your story,” and Malaysia says ” A world of opportunity is waiting,” and that we should “seize it today.”

the easily recognisable symbols with the not-so-well known
But Oman wins for me with its, sad, rather ugly turtle.
Tomorrow , CD-Traveller looks at the taglines from the most popular places where we holiday.
PS. Apologies for the quality of some images. In a hall with lots of strobe lighting, placards high above the ground and attendees everywhere spoiling shots, a useless photographer like me aims and shoots as and when he can!

Latvia and its stylised leaves?

cosy winter scenes but also Yuri Gagarin publicise Yaroslavl

What's the story in Bala..; sorry Poland

short on images, strong on impact

an animal always attracts

Uluru (Ayres Rock) in the background