Paris Saint-Germain promotes Qatar

By | Category: Travel destinations

Qatar. Now to have a PSG footballer in front of it?

Tourist authorities can be fairly ambitious about how they promote themselves. The Qatar Tourism Authority (QTA), in a new initiative, has tied up with one of the richest football teams in the world, Paris Saint-Germain (PSG), to promote the state in a big way to European audiences.

We are used to travel companies linking them, the obvious one being the Emirates Stadium in which Arsenal plays. Both Etihad and Thomas Cook have sponsored Manchester City, easyJet sponsor Luton Town and Thomson Holidays have sponsored Spurs in the past. Emirates is also a sponsor at Paris Sanit-Germain as well.

Qatar also holds leading sports events each year: among them are the ATP and WTA tennis tournaments, the cycling Tour of Qatar and the MotoGP. In 2015, Qatar will host the Handball World Championship, in 2016 it will play host to the Cycling World Championships and in 2022 the FIFA Football World Cup.

“To reach France and other European markets, Paris Saint-Germain seemed a natural partner.” Said the tourism authority.QTA’s association with Paris Saint-Germain will promote Qatar as a tourist destination to millions of the club’s fans.

For Paris Saint-Germain, the partnership with QTA opens up new markets to the club and provides access an even bigger audience, in line with its global development strategy. From this month CD-Traveller readers in Paris will see several full size outdoor billboards, located in key spots around Paris which will highlight Paris Saint-Germain players in front of iconic Qatar landmarks – uniting the club and the country under the banner “Partners in Dreams”.

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