Finnish Lapland’s northern lights on tour in the UK

In a new EU-funded venture, the Lapland and North of Finland tourist board has launched the “No Ordinary” tourism campaign in the UK, to promote Finnish Lapland as one of Europe’s last unspoilt wilderness regions. The project is also aiming to increase awareness of the possibilities for northern lights viewing and wintertime activities in the area. A unique Northern Lights bus will be touring the streets of London for seven days from 9th September, offering curious by-passers a chance to step onboard and get a taste of the Northern Lights phenomenon, before it moves on to Birmingham and Manchester next week.

The double-decker bus has an “information deck” downstairs, where visitors can find out more about the phenomena, before venturing upstairs for a short northern lights taster session cleverly displayed on the bus ceiling in total darkness.
Anyone who enters the bus is encouraged to also enter the international holiday swap competition – a week and three very different life experiences in Finland are up for grabs. The competition winners will be chosen in October and by early December you might find yourself swapping lives with Gareth from New Zealand, who does snowboarding and snowshoeing in the Arctic wilderness of Enontekiö, Anu who works at Pyhätunturi resort and does horse-riding, or Eero and Tiina Leppänen from Rovaneimi, near the official home of Santa Claus.

Brits are still the largest group of winter visitors to Lapland and this season there is even more variety on offer; the Alpine Ski World Cup kicks off the season 15th-17th November; there’s the Arctic Lapland Rally in January; the Arctic Winter Race, 150 km on foot, bike or skis, in February; March is even busier with the Arctic Circle Ski Marathon, the Winter Swimming World Championships and the Border to Border cross-country ski event from the Russian to the Swedish border. Hop on a northern lights bus to find out more about all things Lapland in London this week.

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First UK Rights