Jumping into Northern Ireland

By | Category: Travel destinations

Titanic museum

Last year - Titanic; this year...

As part of the Jump into Ireland campaign, Tourism Ireland is building on its 2012 campaign of getting us to visit Northern Ireland. Last year it was all about the Titanic centenary. This year the province has another big event to celebrate; the fact that Londonderry is the first ever UK capital of culture.
In news bulletins on television on New Year’s Day you will probably have seen the stories they ran about the city. All terrestrial channels carried a story and newspapers had similar stories. Rather than go over all of it, suffice it to say that there are events going all over the city right up until the end of the year. You can catch up with what will be going on by clicking here.
But they also want to target people to visit other parts of north and two groups in particular have attracted their attention. The first is business travellers. Compared to the average leisure traveller, the business person will spend four times as much. That might be due to their ability to travel on expenses or maybe they just have so little spare time during a business trip that they spend more to go to their attractions and places they can get to easily.
Also in their sights are golfers. Many of you will know that Ulstermen had spectacular success on the golf circuit last year, none more so than Rory McIlroy. Why is that Ulster golfers are have such an outstanding time. Peter Alliss the golfing commentator has been wandering and chatting as only he can to golfers in the province to try and find out whether that success is due to something in the water, sheer ability, the courses there or something else. His documentary will appear on some TV channels during the year. What is hoped is that those golfers amongst us will be attracted to go and play the courses that our heroes practised on when they were growing up.
Keeping with that sporting feel, Tourism Ireland is delighted that the World Police and Fire Games are to be held in the province during August. I confess I didn’t know such a thing existed and I certainly didn’t appreciate how big these games are. Some 25,000 visitors will flock there during those games.
Add to all of this the new visitor centre for the Giant’s Causeway and the Causeway itself and Northern Ireland could have a bumper year of visitors.
For more information on Northern Ireland, click here.
For more information about Londonderry, click here.

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