Greek Island brightens UK’s darkest day

By | Category: Travel news

A Greek island has found an interesting way to highlight its credentials as one of Europe’s sunniest destinations, by giving out sun themed hugs and kisses on the UK’s darkest day.

Today Friday 21 December – the day that marks the winter solstice – a team of ‘Sunkissers’ from the island of Rhodes will take to the streets of London on a mission to embrace passersby and spread some of the island’s god given sun, at a time when it is in short supply.

With a lot of recent publicity around Greece focusing on the country’s financial difficulties, PROTOUR, the tourism organisation of Rhodes, launched its ‘Sun Kissed’ campaign to generate good will and smiles in the UK, its number one source market for the last 12 years.

In addition to the Sunkissers, who will return on 21 January (the most depressing day of the year) the campaign also includes a Facebook competition inviting participants to help spread the sun in the UK and a video which has been launched on YouTube. To date it has attracted over 160,000 views. CD-Traveller readers can watch the video here (

Sun + sea is a hugely popular vacation model in the UK market, and Rhodes a favourite vacation spot for Brits. More than a quarter of a million UK holiday makers touched down in Rodos in 2012 and this number is growing at an average of 6.9 per cent per year. Tourists to the island, and many other Greek destinations, have enjoyed a season of holidays unaffected by economic events in Athens.

However, fully aware of the power of negative publicity, tourism officials have taken the initiative to spread the word that Rhodes remains a wonderful, sunny and welcoming destination for Brits.

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