Pearl of Africa

By | Category: Travel destinations, Travel news

When President Yoweri Museveni of Uganda visited London early in 2012 he highlighted at a Press conference his desire to attract more tourists to his nation and spoke of the economic benefits that an increase in their numbers would bring.

In August 2012 he appointed the Hon Maria Mutagamba as Uganda’s Minister of Tourism, Wildlife and Heritage. Previously she had gained an international reputation for her work in the role as Uganda’s Water and Environment Minister from 2006 and 2012.

At the World Travel Market held in London in November 2012 she spoke to CD Traveller’s Robin Nowacki:

“We are going to market Uganda as the ‘Pearl of Africa’, as described by a very famous Briton, Winston Churchill, when he visited our nation early in the 20th century. Our desire is to go out and engage”.

As well as targeting the UK market who currently account for 38,000 of the tourists to Uganda each year, Maria Mutagamba is looking to target other European nations and markets further afield such as the USA, Japan, and China.

“We have so much to show and offer”, Maria Mutagamba continued. “Snow covered mountains at the Equator, White Water Rafting at the Source of the Nile, and Lake Victoria with over 50 islands. Uganda is made up of 58 different communities and we would like to enable tourists to experience these, see how these people live and how the food is grown”.

Of course many who visit Sub-Saharan Africa do so not only to engage with the people who live there, but also to experience the fabulous rich wildlife to be found.

Uganda has a number of national wildlife parks, some quite small and isolated in the mountains where Gorillas live in the wild, and others large in scale – teeming with a variety of animals, and the numbers are on the increase.

Maria Mutagamba highlighted Queen Elizabeth National Park where between 1988 and 2010 a mammal census shows the number of elephants have increased from 400 to 2,959, buffaloes from 5,000 to 14,858 and hippos from 2,200 to 5,024.

CD Traveller will be carrying features on experiencing Uganda as a destination in the coming months so keep an eye on the site!

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