Football as tourism

By | Category: Travel rumblings

Maybe most people wouldn’t think about football – or any sport – as tourism. But it is a day out much as someone might go to a museum, the beach or a shopping complex. It costs you money to enter just as a theatre or exhibition will but does it give value-for-money?
To the die-hard football fan, money must be of importance but it is still a secondary factor. So the announcement last week of the BBC Sport Price of Football Survey was enlightening. It may have found that the average price of the most affordable ticket in league football has gone from £19.01 to £21.24 in the past 12 months but that masks just how much you can be charged. The most expensive adult ticket is at Arsenal which charges £126 but which can cost only £26. The BBC survey found the average cost of the cheapest ticket had gone up 11.7 per cent.
But Montrose in the Scottish Third Division still can charge £6 which is some two thirds of the lowest price charged by their division rivals. Yet their highest price is £11 about on a par with the highest priced tickets that other third division sides (except Rangers) charge. It seems to me that their pricing policy at least shows more reality in what belt-tightening fans are prepared to pay. It appeals to a range of different pockets.
Shouldn’t other teams follow that model? No they won’t. They’ll charge what they can get away until visitors and then fans start staying away. Football, indeed most sports, is like any other visitor attraction. Remove the hard-core fan element and the rest of us vote to go on price and value-for-money.

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