Sir Richard Branson reveals his London hangouts

By | Category: Travel news, Travel tips & opinions

Sir Richard Branson has revealed his guide to London –  just in time for the thousands of people descending on London this week. Read his top five London loves here

What parts of London inspire you?
I love Notting Hill and Westbourne Grove – there is so much life and vitality around Portobello and Ladbroke Grove. It has come up a lot since I started Virgin more than 40 years ago but there is so much character.

How do you indulge when you’re in London?
We love to have a big family meal at nice restaurants such as Assaggi in Westbourne Grove. Jamie Oliver’s Fifteen is also excellent.

The emotional heath warnings team?

Do you have a favourite London landmark?
It has to be the London Eye, because it reminds me of the time we played a brilliant joke on its sponsor BA.  They were having trouble erecting it, so we flew an airship over the Eye bearing the slogan ‘BA Can’t Get It Up!!’

Which restaurants do you prefer for a business power lunch? I am biased but I love Babylon at Kensington Roof Gardens. Great food and great views. Recently had breakfast at the Langham too, beautiful dining room.

What are your top three drinking establishments in London?
The pubs around our old offices such as Ladbroke Arms and The Windsor Castle are great. As is the new St Pancras hotel, it’s a really impressive space.

Virgin Atlantic have launched a new app  – ‘Virgin Atlantic’s London City Guide’. The free download  features little-known factsFeaturing itineraries from the Virgin Atlantic crew and famous Londoners including designer Alice Temperley, the app showcases London’s best kept secrets, unique places to eat, drink and sleep in the Capital all of course with a touch of Virgin’s magic.

The Virgin Atlantic London City Guide is available for free now in the iTunes App Store, along with a general Virgin Atlantic app that allows passengers to check in, play games and track miles, and a Virgin Atlantic Trip Journal app that shares a traveller’s adventures across social media platforms in real time.

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