4.3 million Londoners will not ‘Get Ahead of the Games’

By | Category: Travel news

Despite millions being spent by the government on its ‘Get Ahead of the Games’ campaign, research from used car website Motors.co.uk, conducted by YouGov reveals that over half of Londoners (56 per cent) have made no alternative travel plans ahead of the Olympics.

The high profile campaign, launched months ago by Transport for London and the Department for Transport, hoped to provide Londoners with information on where and when travel will be affected from the 27 July. However Motors.co.uk research has found that the ‘Get Ahead Of The Games’ campaign has made the least difference to the core working age group of 25 – 59 year olds it was hoping to target. Almost two thirds (64 per cent) of Londoners in this age category stated that the campaign had made “no difference” to their travel plans this summer. Only one in five (22 per cent) claim to have made allowances in response to the campaign.

Furthermore, despite the initiatives heavy social media focus and a Twitter following of over 30,000, nearly six in 10 Facebook and Twitter users (57 and 58 per cent respectively) said the campaign had made no difference to their Olympic journey plans.

The report found that over a third (38 per cent) of Londoners felt that the games would affect their daily routine on public transport, a price very few were prepared to put up with. Only 23 per cent of Londoners believe that the disruption caused by the games’ is a small price to pay to have this event in the UK. Many Londoners also question the games impact on London’s transport infrastructure with only 9 per cent of residents believing that the Olympics have improved transport in the capital.

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