An increasing number of Chinese tourists are flying to London this year, owing to the Olympics. According to Taobao.com, an online shopping website for Chinese consumers, its travel booking platform (trip.taobao.com) has seen sales of air flights to London increase by 158 per cent!
Jessica Ennis
According to official Chinese exit data, in 2010 the UK was the number one destination in Europe for Chinese citizens, with 312,300 individual visits.
