Follow the Rugby; Visit New Zealand

By | Category: Travel destinations

Eden Park, Auckland

New Zealand has been in the news for many wrong reasons this year. The earthquakes in Christchurch not only caused a disruption in the number of visitors, it also had a knock-on effect in that rugby matches planned for the world cup next month have been moved elsewhere. And they also had grounded flights whilst ash from the Chilean volcano hovered over the country. But there is good news too.
Up until then end of July, visitor numbers have stayed about the same as 2010. That’s quite an achievement given that Christchurch would normally attract a lot of tourists into the south island of the country But it’s not Britons that have been travelling there. Our numbers are down by just over 11% for the year to date? Why? It can’t be due to the distance because that hasn’t changed so it must come down to the economic climate and the hated airport passenger duty. APD is £85 per person now to fly to New Zealand before you even pay for the flight part of the journey! However we were still the second largest source of visitors after Australia. Despite the growth in visitors from China, Malaysia and Singapore, it was not enough to make up for our shortfall.
But the rugby World Cup will start in little of a fortnight’s time and the tourism people are fighting back. Because of the time difference many of us will watch the matches at odd hours or follow them live on smat phones or on the internet. So Tourism New Zealand will use a mobile app and mobile site called”’ Capture the Flag” to encourage us to plan a visit there. “Capture the Flag” is a photo-sharing game that will help visitors to find places to visit or holiday in New Zealand. They are also creating a Facebook contest that will invite fans of the New Zealand 100% Pure Facebook page to discover what is going on in New Zealand by creating their ‘Ultimate New Zealand (Photo) Album’ from tagged photos on a New Zealand map. Three NZ$5,000 travel voucher grand prizes will allow winners to bring their ultimate photo album to life by visiting them. And there will be instant prizes for activities and accommodation as well.
The mobile app goes live on 5 September, four days before the world cup starts. Go to www.capturethefl.ag to find out more

 

image courtesy of Tourism New Zealand

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