Tourism and the Hills

By | Category: Travel destinations, Travel rumblings

We have Visit Britain and Tourism Ireland to attract people to the UK and Ireland. Domestically Visit England and the more regional groups like East of England Tourism Board then attract people to smaller areas. Next in the pyramid comes county tourism groups and then finally cities or towns. But persuading the top of the pyramid, Visit England say, that your village deserves support to attract visitors as well can be a little difficult. I thought I would let you see how a small part of Australia handles this.
To the north and north west of Sydney (only about 25 miles from the Harbour Bridge) lie three council areas, Hornsby, Hawkesbury and the Hills. Locals know the area and some of the sights but international travellers are probably largely unaware of the areas. Up until now, each council has operated separately but have now decided to band together and promote themselves as north western Sydney. To kick-off, they are going to undertake a third part study to see what ways can be found to support business, the local economy and to create jobs. The Mayor of the Hills, Peter Dimbrowsky says this strategy will tell Sydney about it in a united way. So the plan is not even to tell the rest of NSW or Australia or the rest of the world about the area.
Why not?
This area is largely only known by locals yet, as every tourist knows, you want to be able to return home and tell your friends that you found some place that is attractive yet little known in the guidebooks; a must see for them if they go there.
The Hills area has just had their Orange Blossom Festival which in one way or another has been going for 50 years. Over 50,000 people were attracted to the 10 day festival which has over 40 events and is centred on a suburb called Castle Hill. That’s a lot of people for a comparatively small council.

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