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By | Category: Travel rumblings

Spain; the winner in 2012?

Figures recently released show that the slowdown in us visiting both Spain and the United States have ended. During July, the numbers of Britons visiting Spain rose by 4.5% and to the Us by up to 9%. This would seem to show two things; that the weakening euro has encouraged us to go back to visiting countries we found expensive last year and that the rise in Air Passenger Duty last November is not affecting our desire to travel long-haul.
Spain first. It looks like about an extra 150,000 visited the Balearic islands in July and the Canaries saw an extra 5% Britons. But the greatest rise in the number of visitors was to Catalonia in the North East where British visitors increased by 12%. Apart from Barcelona this area has the popular family destinations of the Costa Brava like Lloret de Mar, and Salou.
This is the first rise for a couple of years and stems the 10% drop in British visitors last year. We are the largest visitors to Spain so the fact that there are increased numbers must be pleasing to them. Still there haven’t been many large promotions encouraging us to go there this year. It has been largely down to travel agents, tour operators and our own love affair with the place. And the drop in the value of the euro
The USA was also badly hit last year by fewer British visitors. Their Office of Travel & Tourism Industries surveys the travel trade over here to get an idea of where the industry thinks bookings are going . Suggestions are that bookings are up between 4-9% and it looks promising for the future. The reasons? A drop in the price of accommodation and the additional promotions that have been running. Interestingly though, one of the inhibitors to growth could be the amount of advertising from other long haul destinations. There are, after all, only so many places we can go to.

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