Cult US store hits the UK

By | Category: Travel news, Travel tips & opinions

Forget Bloomingdale’s and Barneys. Forget Macy’s, Saks Fifth Avenue and Victoria’s Secret. When in America, the CD Traveller team’s one stop shop is Anthropologie.

Grown up sister to Urban Outfitters (the purveyor of downtown college cool) this American institution stocks anything from edgy yet wearable feminine clothing to super stylish home ware.
The first branch of Anthro, as devotees like Michelle Obama affectionally refer to the store, opened in 1992 in Wayne Philadelphia. Fast forward to 2010 and Anthropologie has 130 branches across the USA, and now – 20-40 something women rejoice – two in the UK.
ft-antropologie-london

The first UK store hit Regent Street at the end of October while the second store opened its doors on King’s Road in the old Antiquarius building late last month. Don’t live in London? There’s a website up and ready for out of towners but the bottom line says Anthropologie’s European buying director, Olivia Richardson, is that this shopping emporium must “be experienced.”

Richardson’s not wrong. Anthroplogie is much more than merely a place to pick up key pieces and the store entertains and thrills visitors with its innovative displays. All Anthro stores sell the same covetable items – think witty tea towels, scented candles, cosy cashmere throws, brightly patterned fabric letters and ‘shabby chic’ dresses – but are different in design.

mfl-anthropologie

The must see at the 10,000 sq ft Regent Street shop is the 200 metre high ‘living wall’. The first in a retail space, this climbing vertical garden spans three floors incorporating 18,000 plants from 14 different species. Another stunning offering is a chandelier made entirely out of recycled materials such as bottle tops, tin lids and plastic. Over on King’s Road, standout features at the store – formerly a gentlemen’s club – include a water garden, a library like area of books, sofas and chairs and gallery space displaying the work of Anthropologie approved artists.

anthropologie-kings-road

Despite the enviable postcode of both branches, the merchandise is reasonably priced. Sure some of the brand’s quirky, unusual designs can come in at around the £400 mark but plenty of pieces from vintage style clothes and accessories to jewellery, notebooks, decorations and home ware weigh in well under £100. That said make no mistake: anyone who knows Anthropologie in America will find that goods are more expensive in England. But by spending money here you’re contributing to the economy of our country and at the end of the day it’s cheaper than splashing out on a plane ticket over the pond.

Find out more about this cult store at www.anthropologie.eu

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