Overhead lockers would seem the obvious place for the airlines to look. The bulkheads could be another opportunity as could be the antimacassars on the back of seats. Will we have the seats sponsored by DFS or SofaWorld or some company like that? Will airlines negotiate with one company for food supply so you only end up with Tesco Value or Subway? The safety announcements can be sponsored by Wantmore & Sue, solicitors and ambulance chasers, the trolleys by Maclaren child buggies (slogan; we look after your food as you look after your baby) and the uniforms by Primark. The wings can be covered with advertising but only those in window seats will be able to see them. The list is endless.
Michael O’Leary might have been joking in that competition a little while ago about his face being on the toilet paper but if it makes money, why not?
