Summer Holidays in 2009

By | Category: Travel rumblings

As the summer ends we are beginning to get a better picture of where we actually went and what we did this summer past.

Both Hoseasons and Park resorts who largely operate holidays in Britain, have announced that they did bumper business this year as did the caravanning industry. Some sites were full in August.

From PKF’s , Hotel Consultancy Services it showed that Edinburgh had more people staying in their hotels but numbers fellow in other major Scottish cities. The prices we had to pay for staying largely fell as well. Liverpool and Leeds had greater numbers in August but for most other places, it appears we steered away from them.

TUI (who own Thomson and First Choice among other things) says there is a strong consumer desire for Britons to take holidays but that we are booking later. In the recovery they plan expansion.

The UK cruise market grew by 5% this year according to the Passenger Shipping Association meaning that 1.55 million of us took a cruise this year. They are forecasting growth for next year as well.

Price WaterhouseCoopers, the consultants, say that we are taking longer to research and decide where we want to go and do and that as many as 35% of us only book special offers. There was, as had been suspected a trading down to cheaper holiday options and they summarise the changing British holidaymaker as valuing price over convenience but they have also found that some luxury brand tour operators have managed to increase prices and profits.
One interesting fact came from the monthly Travel Navigator monthly audit of holiday intentions. Up to 10% would now consider having a holiday without the children in order to save money. They, I suppose, stay with grandparents whilst the parents go away.

So that’s what the industry says we did this summer. As for next? They think it will be tougher but seem optimistic. Just like last year,- and the year before so we’ll just have to wait and see what happens.

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